Mission Statement Whitetail Journal® is dedicated to informing and entertaining readers who hunt the most sought-after big-game animal in North America — the whitetail deer. We use science-based research and real in-the-field experience to give hunters all the tips and tactics they need to bag their buck with a bow, rifle, muzzleloader or crossbow.
Whitetail Journal is America’s complete deer-hunting source. We are committed to giving hard-core hunters every tip, trick and tactic they need to hunt North America’s most popular big-game animal. Each issue is loaded with hard-hitting features and columns that cover every kind of deer hunting, from bows to rifles to muzzleloaders. Our gear reviews offer top options in every price point for the most popular gear on the market.
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Whitetail Journal® is delivered to more than 230,000 deer hunters. Find a full breakdown of our circulation on the Audience page.