Audience Overview

Whitetail Journal is the premier publication for whitetail hunting — America’s most hunted game. Whitetail Journal is also the official publication of the Archery Shooter’s Association (ASA) — copies of each issue are sent to every ASA Pro/Am, and every ASA shooter receives a subscription. Each issue is sent to a distribution list of 70,000 addresses and inboxes.

70,000

Total Distribution

435,700+

Avg. Monthly Pageviews

271,700+

Unique Users

66,900+

eNews Subscribers

26,700+

Facebook Fans

26,095+

Facebook Fans

50

Median Age

96%

Male Readership

Looking for a copy of our Circulation Statement? Download the latest statement.

Number of days spent hunting

  • Under 5 days – 7%
  • 6-10 days – 12%
  • 11-15 days – 13%
  • 16+ days – 68%

59% own, lease, or are considering purchasing recreational property

Top Annual Upgrades/Purchases

Ammunition
81%
Firearm Accessories
74%
Apparel and Footware
65%
Firearm
65%
Archery Accessories
55%
Optics
54%

*Sources: Google Analytics: Metrics for shared media channel GrandViewOutdoors.com – Serving Bowhunting World, Predator Xtreme, Whitetail Journal; BPA Statement June 2016; Publisher’s Own Data.