Audience Overview

Whitetail Journal is the premier publication for whitetail hunting — America’s most hunted game. Whitetail Journal is also the official publication of the Archery Shooter’s Association (ASA) — copies of each issue are sent to every ASA Pro/Am, and every ASA shooter receives a subscription. Each issue is sent to a distribution list of 70,000.

70,000

Total Circulation

605,000+

Avg Monthly Pageviews

385,000+

Avg Monthly Users

72,500+

eNews Subscribers

67,600+

Social Audience

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59% of readers own, lease or
are considering purchasing
recreational property.
2 out of 3 readers
spend more than three
weeks hunting each year.

Top Annual Upgrades/Purchases

Ammunition
81%
Firearm Accessories
74%
Apparel and Footware
65%
Firearm
65%
Archery Accessories
55%
Optics
54%

*Sources: Google Analytics for Peak Hunting Months July-December 2016. Metrics for shared media channel GrandViewOutdoors.com – Serving Whitetail Journal, Predator Xtreme, Whitetail Journal; Publisher’s Own Data.