Turf® is the #1 Largest Magazine in the Field

Turf magazine
0,008
Lawn &
Landscape
0,527
Landscape
Management
0,949
Green Industry
Pros
0,023
Irrigation &
Green Industry
0,373

Audience Leader

With over 74,000 BPA-qualified subscribers, more landscape and lawn care professionals rely on Turf as their go-to source of information to help improve their success. Whether in the market for new equipment, looking for the latest industry trends, or searching for strategies on how to grow the bottom line, top pros come to Turf.

74,000+

Print Subscribers

37,000+

Avg Monthly Pageviews

21,600+

Avg Unique Users

106,000+

eNews Subscribers

6,500+

Social Audience


Looking for a copy of our audited Brand Report? Download the latest statement.

Purchasing Power

Turf pros rely on top-rated equipment and products to grow their businesses. In fact, more than half of our audience plans to increase their equipment budget in the next year. Turf delivers purchasing prospects who are powered by success and fueled by growth.

Services Offered by Turf Pros

Fertilization & Weed Control
63,490
Landscape Maintenance
38,822
Lawn Mowing
38,091
Irrigation
27,650
Hardscape
26,206
Tree Services
25,025
Landscape Lighting
24,449
Snow Removal & Ice Management
23,757
Seeding & Sodding
22,906
Excavation
19,925
Turf Aeration
19,698
Landscape Design
19,690
Bedding Plants & Color Installation
19,593
Disease & Insect Control
16,664
Erosion Control
14,469
Water Features
14,220
Hydro Seeding
10,050
Other
1,671

SUPPLEMENTARY DATA OF PRODUCTS PURCHASED, USED, APPROVED AND/OR RECOMMENDED FOR MAY 2016: This is an analysis of the 52,195 or 70.5% respondents who purchase, use, approve and/or recommend the following products/services. Since any one of the respondents may have checked more than one response, the total of these products should not be added together as the total may exceed the total circulation. These data are presented for statistical and marketing purposes only.


97% of Turf Subscribers Are Decision Makers

Owner/President/VP/Executive/Administrator
74.5%
Director/Manager/Superintendent/Supervisor
22.8%
Specialist
1.6%
Dealer/Distributor/Sales Representative
0.8%
Gov. Official
0.2%
Other
0.1%

Reach More Landscape + Lawn Maintenance Contractors with Turf®

Lawn & Landscape

59,061

Landscape Management

62,317

Green Industry Pros

53,972

Irrigation & Green Industry

39,559

Turf sparks conversation among the pros. Nearly half of readers discussed content read in Turf with others. Readex Research, May 2016 Issue

Turf® Has More Direct Request Subscribers than the Competition

Lawn & Landscape

54,848

Direct Request Subscribers

Landscape Management

52,620

Direct Request Subscribers

Green Industry Pros

51,309

Direct Request Subscribers

Irrigation & Green Industry

45,673

Direct Request Subscribers

What Influences Purchase Decisions?

Manufacturer
Reputation: 69%

Dealer
Reputation: 61%

Industry
Publications: 60%

Turf® Readers Take Action

87% of readers have taken at least one action as a result of reading articles or columns in Turf magazine.

Top Five Actions Taken:

  1. Discussed item with others
  2. Sought further information
  3. Visited TurfMagazine.com
  4. Visited LawnSite.com
  5. Filed item for future reference

84% of readers took an action as a result of seeing ads in Turf magazine.

Top Five Actions Taken:

  1. Visited an advertiser’s website
  2. Discussed ad with others
  3. Passed ad along to others
  4. Contacted advertiser, dealer or representative
  5. Purchased/ordered a product/service

Sources: Turf, Green Industry Pros, and Lawn & Landscape June 2016 BPA Statements; Landscape Management March 2016 Verified Audit Circulation, Irrigation & Green Industry September 2015 Verified Audit Circulation; Publisher’s Own Data; Readex, May 2016; Google Analytics