Turf is the #1 Largest Magazine in the Field

Turf magazine
0,008
Lawn &
Landscape
0,453
Landscape
Management
0,920
Green Industry
Pros
0,152
Irrigation &
Green Industry
0,581

Audience Leader

With over 74,000 BPA-qualified subscribers, more landscape and lawn care professionals rely on Turf as their go-to source of information to help improve their success. Whether in the market for new equipment, looking for the latest industry trends, or searching for strategies on how to grow the bottom line, top pros come to Turf.

74,008

Magazine Subscribers

68,000+

Avg Monthly Pageviews

41,000+

Avg Monthly Users

120,000+

eNews Subscribers

11,500+

Social Audience


Looking for a copy of our audited Brand Report? Download the latest statement.

Purchasing Power

Turf pros rely on top-rated equipment and products to grow their businesses. In fact, more than half of our audience plans to increase their equipment budget in the next year. Turf delivers purchasing prospects who are powered by success and fueled by growth.

Services Offered by Turf Pros

Fertilization & Weed Control
45,812
Landscape Maintenance
42,531
Lawn Mowing
34,108
Irrigation
21,886
Hardscape
20,736
Seeding & Sodding
19,863
Tree Services
19,685
Landscape Lighting
19,421
Snow Removal & Ice Management
18,699

Landscape Design
17,570
Bedding Plants & Color Installation
17,139
Turf Aeration
16,497
Excavation
16,311
Disease & Insect Control
14,624
Erosion Control
13,137
Water Features
13,061
Hydro Seeding
9,625
Other
539

Source: Publisher’s Own Data, May 2017 Issue.

97% of Turf Subscribers Are Decision Makers

Owner/President/VP/Executive/Administrator
74.8%
Director/Manager/Superintendent/Supervisor
22.5%
Specialist
1.6%
Dealer/Distributor/Sales Representative
0.8%
Gov. Official
0.2%
Other
0.1%

Reach More Landscape + Lawn Maintenance Contractors with Turf

Landscape Management

62,317

Lawn & Landscape

59,768

Green Industry Pros

52,821

Irrigation & Green Industry

35,370

Turf sparks conversation among the pros. Nearly half of readers discussed content read in Turf with others. Readex Research Survey

Turf Has More Direct Request Subscribers than the Competition

Lawn & Landscape

55,813

Direct Request Subscribers

Landscape Management

52,620

Direct Request Subscribers

Green Industry Pros

49,221

Direct Request Subscribers

Irrigation & Green Industry

47,332

Direct Request Subscribers

What Influences Purchase Decisions?

Manufacturer
Reputation: 69%

Dealer
Reputation: 61%

Industry
Publications: 60%

Turf Readers Take Action

87% of readers have taken at least one action as a result of reading articles or columns in Turf magazine.

Top Five Actions Taken:

  1. Discussed item with others
  2. Sought further information
  3. Visited TurfMagazine.com
  4. Visited LawnSite.com
  5. Filed item for future reference

84% of readers took an action as a result of seeing ads in Turf magazine.

Top Five Actions Taken:

  1. Visited an advertiser’s website
  2. Discussed ad with others
  3. Passed ad along to others
  4. Contacted advertiser, dealer or representative
  5. Purchased/ordered a product/service

Sources: Turf December 2016 BPA Statement; Lawn & Landscape and Green Industry Pros June 2017 BPA Statements, Landscape Management March 2017 Verified Audit Circulation, Irrigation & Green Industry August 2016 Verified Audit Circulation; Publisher’s Own Data; Readex Research Survey; Google Analytics.