Audience Overview

From law enforcement, military or civilian shooter, Tactical Retailer provides the business intelligence edge critical to keeping your operations ahead of trends and poised for success. With a team of highly skilled writers and business professionals with decades of experience in the industry, Tactical Retailer is the only trade publication in the space that gives retailers what they need to stay ahead in a rapidly evolving market.

15,982

Magazine Subscribers

38,700+

Avg Monthly Pageviews

29,000+

Avg Monthly Users

8,800+

Email Database

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Business and Industry

  • Retailers of Shooting Sports Equipment: 90.1%
  • Importers/Exporters & Other Related to the Field: 4.2%
  • Wholesalers of Shooting Sports Equipment: 3.3%
  • Manufacturer Representatives: 2.4%

81% Are Owner/Partner Or President/Executive

Type of Equipment Sold by Retailers

Guns/Ammo/Reload
90%
Optics
76%
Cutlery
52%
Law Enforcement
36%
Apparel
29%
Suppressors
6%

Web Traffic By Device

56%

Mobile

33%

Desktop

11%

Tablet

*Sources: BPA Statement June 2017; Google Analytics; Publisher’s Own Data.