Audience Overview

From law enforcement, military or civilian shooter, Tactical Retailer provides the business intelligence edge critical to keeping your operations ahead of trends and poised for success. With a team of highly skilled writers and business professionals with decades of experience in the industry, Tactical Retailer is the only trade publication in the space that gives retailers what they need to stay ahead in a rapidly evolving market.

15,900+

Print Subscribers

24,100+

Avg Monthly Pageviews

16,100+

Unique Users

Business and Industry

  • Retailers 88%
  • Wholesalers 4%
  • Importers/Exporters & Other Related to the Field 5%
  • Manufacturer Representatives 3%

78% Are Owner/Partner Or President/Executive

Type of Equipment Sold by Retailers

Guns/Ammo/Reload
88%
Optics
76%
Cutlery
55%
Law Enforcement
39%
Apparel
31%
Suppressors
6%

Web Traffic By Device

47%

Mobile

40%

Desktop

13%

Tablet

BPA Worldwide Membership Applied For August 2016.

*Sources: Google Analytics, Publisher’s Own Data.