Audience Overview

From law enforcement, military or civilian shooter, Tactical Retailer provides the business intelligence edge critical to keeping your operations ahead of trends and poised for success. With a team of highly skilled writers and business professionals with decades of experience in the industry, Tactical Retailer is the only trade publication in the space that gives retailers what they need to stay ahead in a rapidly evolving market.

15,982

Magazine Subscribers

38,500+

Avg Monthly Pageviews

28,000+

Unique Users

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Business and Industry

  • Retailers: 90.1%
  • Wholesalers: 3.3%
  • Importers/Exporters & Other Related to the Field: 4.1%
  • Manufacturer Representatives: 2.5%

81.2% Are Owner/Partner Or President/Executive

Type of Equipment Sold by Retailers

Guns/Ammo/Reload
88%
Optics
76%
Cutlery
55%
Law Enforcement
39%
Apparel
31%
Suppressors
6%

Web Traffic By Device

56%

Mobile

33%

Desktop

11%

Tablet

*Sources: Google Analytics, BPA Statement December 2016.