Top Editors in the Green Industry

David Frabotta

Editor in Chief

David is an award-winning journalist with 20 years of experience working for business publications. He has worked for media brands that serve hospitality management, human healthcare,veterinary medicine, agriculture and golf course management. In his previous experience in the golf industry, he traveled to major tournament venues, daily-fee golf courses, industry events, research farms and supplier functions. He has won several regional and national awards for editorial excellence from American Business Media, Society of Professional Journalists, American Society of Business Press Editors and the Turf and Ornamental Communicators Association.

| Connect

Robert Meyer

Associate Editor

Robert has 12 years of writing and editing experience from magazines and daily newspapers across the country. As the Editor in Chief of SportsField Management, he has written on athlete safety, continuing education for field managers and an investigative report on health concerns regarding crumb rubber in synthetic turf, among others.  

| Connect
“The Green Group content team includes experienced editors who have worked in the green industry for decades, coupled with writers and editors from other backgrounds in publishing, to bring together a team that’s well-versed on what our audiences need and creative solutions to bring educational and up-to-the-minute information our readers need to know.”Nicole Wisniewski, Green Group Editorial Director

Jennifer King

Green Group
Managing Editor

Jennifer has worked in publishing for 15 years at titles such as Bassmaster and Southern Living. She earned a bachelor’s degree in journalism from Penn State University and a master’s degree in magazine publishing from Northwestern University’s Medill School of Journalism.

| Connect

Mallory Brasseale

Green Group
Content Marketing Editor

Mallory has been working in digital media for over seven years at websites such as CookingLight.com, MyRecipes.com and SouthernLiving.com. She earned her bachelor’s degree in Fine Arts with a concentration in Digital Media from the University of Montevallo in Alabama.

| Connect

Yelena Tischenko

Assistant Editor
Digital Media

Yelena maintains the websites and social media accounts for four titles in the green group. She has a background of newspaper and magazine feature writing and earned her master’s degree in media and communications psychology from Touro University and bachelor’s degree in journalism and mass communications from Kent State University.

| Connect

Content Overview

Superintendent magazine educates golf course superintendents through well-sourced and detailed content that emphasizes applicability to help them become more productive. Enter a search term into the box below to filter by topic, or download a printable PDF.

FEATURE FOCUSFEATUREONLINE EXCLUSIVESEVENTS
JANUARY
Print Ad Close: 12/13
Golf Industry Show Preview Superintendent Profile
Pesticides and Bees
Talking Topdressing
Golf Industry Show Preview
Monthly Survey
FEBRUARY
Print Ad Close: 1/19
Super Survey High Tech Equipment
Spring Maintenance Tips
Superintendent Roundtable
Golf Industry Show Coverage
Monthly Survey
Golf Industry Show
MARCH
Print Ad Close: 2/16
Masters Preview Superintendent Profile
Annual Bluegrass Weevil Control
Organics Are In
Super Survey
Monthly Survey
New England Regional Turfgrass Conference and Show
APRIL
Print Ad Close: 3/16
The Water Issue New Irrigation Technology
Maximizing Irrigation Efficiency
Wetting Agents & Surfactants
Masters Coverage
Monthly Survey
MAY
Print Ad Close: 4/13
U.S. Open Preview Agronomics and Severe Heat
Dollar Spot Control
Superintendent Roundtable
Irrigation Efficiency Tips
Monthly Survey
JUNE
Print Ad Close: 5/17
Golf & Sustainability Superintendent Profile
Mowing Height
Open Championship Preview
U.S. Open Coverage
Monthly Survey
JULY
Print Ad Close: 6/15
PGA Championship Preview Taking Care of the Soil
Poa Annua Control
Talking Aeration
Taking Care of the Soil
Monthly Survey
Rutgers Research Field Day
AUGUST
Print Ad Close: 7/13
Golf & Architecture Superintendent Profile
Fall Fertilization
Superintendent Roundtable
PGA Championship Coverage
Monthly Survey
Ohio Turfgrass Foundation Field Day
SEPTEMBER
Print Ad Close: 8/6
Growing the Game Compost on Courses
Southern Pests Creeping North
Bunker Maintenance
Growing the Game
Monthly Survey
OCTOBER
Print Ad Close: 9/14
The Maintenance Budget Superintendent Profile
Plant Health on Southern Courses
Talking Spraying
The Maintenance Budget
Monthly Survey
Deep South Turf Expo
NOVEMBER
Print Ad Close: 10/10
Cream of the Crew The Latest Warm-Season Turf Varieties
Water Management on Warm-Season Greens
Superintendent Roundtable
Cream of the Crew
Monthly Survey
Carolinas GCSA Conference & Show
DECEMBER
Print Ad Close: 11/14
The Year in Review Superintendent Profile
Dealing with Winterkill
People of the Year
The Year in Review
Monthly Survey
Ohio Turfgrass Foundation Conference & Show


Featured Every Month

PIN HIGH
Editor in Chief Lawrence Aylward, who has covered the industry for 19 years, writes on industry people, issues and other happenings.

TURF TALK
Contributing Editor Ron Furlong, a veteran golf course superintendent, discusses various turf and management issues.

FIRM & FAST
Contributing Editor Anthony Pioppi, a veteran industry reporter, provides his take on myriad issues.

SHAG BAG
Contributing Editor Jeff Bollig, who has been in the industry for more than 20 years, offers his views on the magazine’s back page.

TALKING SHOP PODCAST
In the Talking Shop podcast, Editor in Chief Lawrence Aylward speaks with superintendents and other industry experts from each month’s top story.

SCORECARD
Short stories, facts, figures, surveys and other quick hits.

CUTTING EDGE
New equipment and products.

Special Packages

Superintendent covers the biggest events in the industry with print and online coverage as well as special social media campaigns.

GOLF INDUSTRY SHOW EVENT
In the January issue, Superintendent will preview the Golf Industry Show in Orlando. We will also cover the show with two e-newsletters during the event and a recap of the show will appear online with a special slideshow as well as a print story in the March issue.

MASTERS COVERAGE
The golf season’s first major, The Masters, will feature a cover story on the event at Augusta National Golf Club in our March issue, as well as a Masters trivia contest on our Twitter account of more than 6,500 followers during the four-day tournament in April.

U.S. OPEN COVERAGE
Superintendent will again cover the nation’s championship, held at Erin Hills in Wisconsin, with a story in the May issue and three e-newsletters live from the event. A recap of the event will appear in the August issue. We will also offer coverage via Facebook and Twitter.

PGA CHAMPIONSHIP COVERAGE
Superintendent’s print coverage of the year’s final major championship at the Quail Hollow Club in North Carolina will occur in July and be followed by three e-newsletters live from the event in August. We will also offer coverage via Facebook and Twitter.

Content Overview

Superintendent magazine educates golf course superintendents through well-sourced and detailed content that emphasizes applicability to help them become more productive.

Editorial Advisory Board

Chris Dalhamer,
Certified Golf Course Superintendent

Pebble Beach Golf Links/Pebble Beach, California

Patrick Daly,
Certified Golf Course Superintendent
Framingham Country Club/Framingham, Massachusetts

Dan Dinelli,
Certified Golf Course Superintendent
North Shore Country Club/Glenview, Illinois

Shawn Emerson,
Director of Agronomy
Desert Mountain Golf Club/Scottsdale, Arizona

Craig Felton,
Golf Course Superintendent

Oak Hills Country Club/
San Antonio, Texas

Steve Hammon,
Golf Course Superintendent
Traverse City Golf & Country Club/Traverse City, Michigan

Mike Osley,
Golf Operations Superintendent

City of Aurora, Colorado

Marc Shotzberger,
Golf Course Superintendent

Philmont Country Club/Huntingdon Valley, Pennsylvania

Rick Slattery,
Golf Course Superintendent

Locust Hill Country Club/Rochester, New York

Kevin Smith,
Vice President/Director of Agronomy
Pinnacle Golf Properties/Greensboro, North Carolina

Brian Stiehler,
Certified Golf Course Superintendent
Highlands Country Club/Highlands, North Carolina

Todd Voss,
Golf Course Superintendent/COO
Double Eagle Golf Club/Galena, Ohio