Mission Statement Produced specifically for retailers in the shooting sports industry, Shooting Sports Retailer features original content by our highly respected editors based on their knowledge of the industry, their experience as firearms end-users and their reporting skills.

For decades, Shooting Sports Retailer has served as the voice of the independent firearms retailer. As the only publication written 100 percent for retailers in the shooting sports industry, it has a loyal audience who turn to SSR for its editorial independence, hard-hitting reporting and access to industry news that helps keep storeowners ahead of the curve. Find us at shootingsportsretailer.com.

Shooting Sports Retailer is delivered to more than 16,000 independent firearms retailers. Find a full breakdown of our circulation on the Audience page.

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