Looking for ways to get your brand in the hands of firearms retailers? We offer cutting-edge marketing and media opportunities.

Digital Opportunities

Display

Get online exposure with powerful editorial adjacency. Place your standard IAB-sized ad units on our vertical content channel and reach your niche target audience. Contact your sales rep to learn more!

High Impact

High impact ad units use dynamic digital real estate with custom features to drive higher engagement. Optimized for desktop and mobile experiences. View our live digital showcase!

Bullseye

Optimize your audience with Bullseye, our data-based digital audience targeting tool. We create intelligent audience segments for specific targeting. Learn more about our targeting capabilities!

Social

Connect your brand with our most engaged audience through social media channel sponsorships. Limited inventory ensures your brand has high visibility. Check out our daily conversations with our audience on Twitter and Facebook.

Video

Create engagement with our audience through video marketing. Want custom video content to highlight your brand? Reach out to your sales rep to learn more about pre-roll, sponsorship opportunities and custom video content.

Want a custom, creative idea? Visit our Digital Showcase to see interactive examples of high-impact options.
Explore Live Examples

Print Opportunities

Print Advertising

In the digital era, print remains a powerful tool to tell your brand story. Don’t choose one or the other. Distribute your message across a multi-channel buy with print and digital working together for a stronger brand experience. Click here to download print specs and ad rates.

Hot Product Guide

Showcase your best products in our annual Hot Product Guide. Printed and mailed with the May/June issue and promoted on ShootingSportsRetailer.com. Learn more about advertising benefits in our Hot Product Guide.

High Impact

We offer high-impact units in print to make your brand stand out on the page:
• Advertorials
• Cover Tips
• Center Spreads
• Gatefolds
Contact your sales rep to learn more!

What to Buy & How to Sell

Retailers make purchase decisions throughout the year, but do they know about your products and services on an ongoing basis? Match your advertisement withan equal-sized “How To Sell” advertorial and conduct a sales presentation mid-year to over 16,100 retailers and distributors. Learn how you can increase your exposure in the July/August issue.

Email & Lead Generation Opportunities

eNewsletters

Leverage the power of our digital audience through email solutions. Using a mobile-first approach, our design enhances the user experience and offers advertisers an immersive opportunity in timely and relevant content. Learn more about advertising in our eNewsletters.

Dedicated Third-Party Email

Custom e-blasts are focused on your advertising message and link directly to your website. Limited inventory keeps email lists engaged with our messaging and yours. Be confident your message will make an impact with 100% share of voice. Find out how you can increase reader engagment with dedicated third-party emails.

Dealer Connect

Dealer Connect is our most sophisticated content marketing solution. Content creators at Shooting Sports Retailer will develop campaigns that click. We’ve mastered the science — and the art — of lead generation. Learn more about lead generation with Dealer Connect!

Product Spotlight

Product Spotlight, our new email program, showcases your brand and product with special delivery directly to dealers in our Shooting Sports Retailer database. Present your brand and product directly to dealers and generate leads for your business.

Programs & Big Ideas

360° Event Coverage

Maximize the reach of your marketing message in print, web, email and social media with the exclusive 360° Event Coverage program. Sponsor benefits include premium branding, integrated and strategic promotion, native content elements and lead generation.

Native Advertising

Looking for a way to tell your brand story beyond a standard ad size? Integrate your brand messaging within our content to give our audience an exclusive experience. Native advertising provides you the opportunity for storytelling in our brand voice. Collaborate with our editorial experts to create a custom content experience.

Custom Programs

Have a big idea you’ve been thinking about? Looking for an opportunity your brand can own? We would love to talk to you about creating a custom program based on your KPIs. Contact your sales rep!

Data & Insights

Surveys

Data is in our DNA. In-house experienced researchers can assist in creating custom research and presenting it in creative, colorful and useful formats. We arm you with action-oriented and analytically based insights. Request more information about surveys!

Focus Groups

Data is the base of today’s decisions. Let us help you uncover actionable insights to make informed decisions in a complex and changing marketplace. From participant recruitment to the executive summary, our research team handles every aspect of the project. Learn more!

Ad Effectiveness Studies

Have you ever wondered if your ad’s message is effective? We believe feedback is an essential element to progress, which is why we proudly partner with Readex to conduct ad effectiveness studies throughout the year. Contact your sales rep for more information on which issue we will be studying next. Get more info about ad effectiveness studies!

Events & Trade Shows

From the Show Floor

  • Our editorial experts conduct exclusive interviews, shoot videos and push timely content to our audience across web and social platforms.
  • Our magazines are distributed and your ad is seen by show attendees.

Across the Web

  • New content is published constantly on our website and social media channels to update our audience on fresh industry news.
  • New content, video, and product reviews are posted before, during and after the show.
  • Emails deliver timely content on the latest and greatest to our audience.

In Print

  • Award-winning content teams produce in-depth articles about the show to provide the extra level of details that only print can convey.