Audience Overview

As the preferred trade magazine among shooting sports retailers, SSR reaches firearms retailers with the need, ability and authority to buy products for their stores. 100% of our audience directly requested SSR — proving the trust and confidence our loyal readership has with our quality content.

16,124

Magazine Subscribers

24,000+

Avg Monthly Pageviews

17,000+

Avg Unique Users

17,000+

eNews Subscribers

100%

Direct Request

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Business and Industry

  • Retailers of Shooting Sports Equipment: 89.3%
  • Wholesalers of Shooting Sports Equipment: 3.5%
  • Importers/Exporters & Other Related to the Field: 4.6%
  • Manufacturer Representatives: 2.6%

79.6% Are Owner/Partner Or President/Executive

Types of Equipment Carried

Guns/Ammo/Reload
88%
Optics
72%
Cutlery
50%
Archery
49%
Law Enforcement
31%
Fishing
29%
Apparel
27%
Camping/Backpacking
25%
Other
20%
Paintball
7%

Web Traffic By Device

47%

Mobile

40%

Desktop

13%

Tablet

*Sources: Google Analytics, BPA Statement June 2017, Publisher’s Own Data.