As the preferred trade magazine among shooting sports retailers, SSR reaches firearms retailers with the need, ability and authority to buy products for their stores. 100% of our audience directly requested SSR — proving the trust and confidence our loyal readership has with our quality content.
Avg Monthly Pageviews
Avg Unique Users
Business and Industry
- Retailers of Shooting Sports Equipment: 89.3%
- Wholesalers of Shooting Sports Equipment: 3.5%
- Importers/Exporters & Other Related to the Field: 4.6%
- Manufacturer Representatives: 2.6%
79.6% Are Owner/Partner Or President/Executive
Types of Equipment Carried
Web Traffic By Device
*Sources: Google Analytics, BPA Statement June 2017, Publisher’s Own Data.