Audience Overview

As the preferred trade magazine among shooting sports retailers, SSR reaches firearms retailers with the need, ability and authority to buy products for their stores. 100% of our audience directly requested SSR — proving the trust and confidence our loyal readership has with our quality content.

16,100+

Print Subscribers

38,900+

Avg Monthly Pageviews

27,100+

Unique Users

15,600+

eNews Subscribers

100%

Direct Requested

Looking for a copy of our audited Brand Report? Download the latest statement.

Business and Industry

  • Retailers of Shooting Sports Equipment: 89.3%
  • Wholesalers of Shooting Sports Equipment: 3.5%
  • Importers/Exporters & Other Related to the Field: 4.6%
  • Manufacturer Representatives: 2.6%

77% Are Owner/Partner Or President/Executive

Types of Equipment Carried

Guns/Ammo/Reload
88%
Optics
72%
Cutlery
50%
Archery
49%
Law Enforcement
31%
Fishing
29%
Apparel
27%
Camping/Backpacking
25%
Other
20%
Paintball
7%

Web Traffic By Device

49%

Mobile

39%

Desktop

12%

Tablet

*Sources: Google Analytics, BPA Statement June 2016, Publisher’s Own Data.