Audience Overview

As the preferred trade magazine among shooting sports retailers, SSR reaches firearms retailers with the need, ability and authority to buy products for their stores. 100% of our audience directly requested SSR — proving the trust and confidence our loyal readership has with our quality content.

16,124

Magazine Subscribers

24,000+

Avg Monthly Pageviews

17,700+

Avg Unique Users

17,000+

eNews Subscribers

100%

Direct Request

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Web Traffic By Device

47%

Mobile

40%

Desktop

13%

Tablet

Business & Industry

RETAILERS OF SHOOTING SPORTS EQUIPMENT
89.3%
IMPORTERS/EXPORTERS & OTHERS RELATED TO THE FIELD
4.6%
WHOLESALERS OF SHOOTING SPORTS EQUIPMENT
3.5%
MANUFACTURERS REPRESENTATIVES
2.6%
81% of Shooting Sports Retailer
readers are Owner/Partner or President/Executive.

Types of Equipment Carried

Guns/Ammo/Reload
89%
Optics
71%
Cutlery
49%
Fishing
49%
Archery
32%
Law Enforcement
30%
Apparel
27%
Camping/Backpacking
25%
Other
19%

*Sources: Google Analytics, BPA Statement June 2017, Publisher’s Own Data.