Audience Overview

Since its launch in 1995, Flow Control has been the only magazine dedicated exclusively to technologies and applications for fluid movement, measurement and containment. Twelve times a year, Flow Control magazine delivers award-winning original content to more than 36,000 qualified subscribers. See a breakdown of our audience below, or download a printable PDF.

36,098

Magazine Subscribers

77,000+

Avg Monthly Pageviews

52,000+

Avg Unique Users

24,500+

eNews Subscribers

14,500+

Social Audience

Looking for a copy of our audited Brand Report? Download the latest statement.

Top Technology Categories

Flow Control subscribers indicate they use, recommend, approve or purchase the following products:

Pumps
18,249
Valves
17,863
Pipes / Piping
17,540
Filters
15,723
Tanks / Reservoirs
11,804
Tubing
10,024
Mixers
9,098
Flow Meters
8,544
Pressure Gauges
7,628
Fittings
7,057
Level Controls
6,854
Level Measurement
6,842
Process Controllers
6,631
Actuators
6,620
Gaskets
6,441
Regulators
6,194
O Rings
5,963
Probes
5,833
Transmitters
5,802
Sensors
5,796
Leak Detectors
5,521
Nozzles
5,408
Seals
5,104
Software
5,031
Radar Level Gauges
5,018
Sight Flow Indicators
4,970
Sanitary / Ultra-Pure / Aseptic
3,552
Others
12,784

Job Functions

Flow Control subscribers work in the following job roles & responsibilities:

Corporate & General Management
12,641
Engineering
11,564
Plant Operations
8,326
Research & Development
2,198
Consulting, System Integration & Others
1,370

Industries Served

A sample of Flow Control subscribers indicates they work at companies that manufacture or service end products in the following industries:

Chemical
12,415
Food & Kindred Products
9,902
Engineering, Consulting & Related Services
6,966
Utilities (Including Gas, Power Gen, Water & Wastewater)
1,717
Rubber & Misc Plastic Products
1,090
Paper & Allied Products
1,016
Fabricated Metal Products
989
Aerospace, Automotive, Other Transportation
804
Primary Metal Products
551
Others Allied to the Industry
376
Semi-Conductor, Electrical & Electronic Equipment
273

Flow Control® Readers Take Action

  • 65% of subscribers have read 3 out of 4 issues.

  • 3 out of 4 readers took an action as a result of seeing ads in Flow Control.

  • 92% of Flow Control readers are involved with the purchase of products/services.

  • Flow Control influences purchase decisions. Subscribers rank magazine articles and resource guides as the #1 and #3, respectively, most important sources of information when purchasing products/services.

Sources: BPA Statement June 2016, Google Analytics, Readex Research – May 2016

Socially Engaged

Flow Control has the largest social footprint among our competitive set. In Fact, Flow Control is driving more traffic to its website via social media than any competitor title.

Facebook

Twitter

Social Audience

Source: Social

0,128
0,347
0,475
0.1%

Pumps & Systems

4,451

6,386

10,837

1.7%

Control

1,496

8,533

10,029

3.7%

Valve World

2,235

3,739

5,974

0.0%

Water & Wastes Digest

934

2,255

3,189

2.9%

Valve Magazine

615

1,777

2,392

0.0%

Sources: Alexa, Data Pulled 7/31; Facebook; Twitter

Flow Control® Drives Engagement and
Influences Purchase Decisions

Top Five Actions Taken as a Result of Seeing an Ad in Flow Control:

  1. Visited advertiser’s website
  2. Passed ad along to others
  3. Discussed ad with others
  4. Filed ad for future reference
  5. Recommended a product/service

Source: Readex Research, May 2016 Study