Audience Overview

Since its launch in 1995, Flow Control has been the only magazine dedicated exclusively to technologies and applications for fluid movement, measurement and containment. Twelve times a year, Flow Control magazine delivers award-winning original content to more than 36,000 qualified subscribers. See a breakdown of our audience below, or download a printable PDF.

36,000+

Print Subscribers

56,000+

Avg Monthly Pageviews

36,400+

Avg Unique Users

23,400+

eNews Subscribers

11,480+

Social Audience

Looking for a copy of our audited Brand Report? Download the latest statement.

Top Technology Categories

Flow Control subscribers indicate they use, recommend, approve or purchase the following products:

Pumps
14,426
Valves
14,241
Filters
13,467
Pipes / Piping
13,552
Tubing
10,660
Flow Meters
9,618
Tanks / Reservoirs
9,320
Pressure Gauges
8,118
Fittings
8,053
Level Controls
7,362
Gaskets
7,259
Level Measurement
7,270
Actuators
7,199
Process Controllers
6,797
Sensors
6,696
Regulators
6,519
O Rings
6,173
Mixers
6,008
Probes
6,054
Transmitters
6,076
Leak Detectors
5,914
Nozzles
5,588
Seals
5,375
Software
5,288
Radar Level Gauges
4,984
Sight Flow Indicators
4,941
Sanitary / Ultra-Pure / Aseptic
3,484
Others
5,795

Job Functions

Flow Control subscribers work in the following job roles & responsibilities:

Corporate & General Management
12,390
Engineering
11,799
Plant Operations
9,613
Consulting, System Integration & Others
1,364
Research & Development
933

Industries Served

A sample of Flow Control subscribers indicates they work at companies that manufacture or service end products in the following industries:

Chemical
16,137
Food & Kindred Products
7,698
Engineering, Consulting & Related Services
6,262
Utilities (Including Gas, Power Gen, Water & Wastewater)
1,341
Paper & Allied Products
1,023
Others Allied to the Industry
995
Rubber & Misc Plastic Products
812
Fabricated Metal Products
777
Aerospace, Automotive, Other Transportation
391
Primary Metal Products
341
Semi-Conductor, Electrical & Electronic Equipment
322

Flow Control® Readers Take Action

  • Connector.

    65% of subscribers have read 3 out of 4 issues.

  • Connector.

    3 out of 4 readers took an action as a result of seeing ads in Flow Control.

  • Connector.

    92% of Flow Control readers are involved with the purchase of products/services.

  • Connector.

    Flow Control influences purchase decisions. Subscribers rank magazine articles and resource guides as the #1 and #3, respectively, most important sources of information when purchasing products/services.

Sources: BPA Statement June 2016, Google Analytics, Readex Research – May 2016

Socially Engaged

Flow Control has the largest social footprint among our competitive set. In Fact, Flow Control is driving more traffic to its website via social media than any competitor title.

Facebook

Twitter

Social Audience

Source: Social

0,128
0,347
0,475
0.1%

Pumps & Systems

4,451

6,386

10,837

1.7%

Control

1,496

8,533

10,029

3.7%

Valve World

2,235

3,739

5,974

0.0%

Water & Wastes Digest

934

2,255

3,189

2.9%

Valve Magazine

615

1,777

2,392

0.0%

Sources: Alexa, Data Pulled 7/31; Facebook; Twitter

Flow Control® Drives Engagement and
Influences Purchase Decisions

Top Five Actions Taken as a Result of Seeing an Ad in Flow Control:

  1. Visited advertiser’s website
  2. Passed ad along to others
  3. Discussed ad with others
  4. Filed ad for future reference
  5. Recommended a product/service

Source: Readex Research, May 2016 Study