Audience Overview

Since its launch in 1995, Flow Control has been the only magazine dedicated exclusively to technologies and applications for fluid movement, measurement and containment. Twelve times a year, Flow Control magazine delivers award-winning original content to more than 36,000 qualified subscribers. See a breakdown of our audience below, or download a printable PDF.

36,099

Magazine Subscribers

72,000+

Avg Monthly Pageviews

48,800+

Avg Unique Users

36,000+

eNews Subscribers

17,000+

Social Audience

Looking for a copy of our audited Brand Report? Download the latest statement.

BPA Audited Buyers

Pumps
17,608
Valves
17,200
Pipes / Piping
16,774
Filters
15,128
Tanks / Reservoirs
11,406
Tubing
9,934
Mixers
9,021
Flowmeters
8,781
Pressure Gauges
7,827
Fittings
7,196
Level Controls
7,072
Level Measurement
7,051
Process Controllers
6,891
Actuators
6,842
Gaskets
6,573
Regulators
6,332
Sensors
6,084
Transmitters
6,011
O Rings
5,963
Probes
5,930
Leak Detectors
5,623
Nozzles
5,500
Seals
5,212
Software
5,151
Radar Level Gauges
5,137
Sight Flow Indicators
5,104
Sanitary / Ultra-Pure / Aseptic
3,565
Motors and Drives
1,403
Others
11,559

Circulation By Job Function

Corporate & General Management
12,473
Engineering
11,774
Plant Operations
8,412
Research & Development
2,096
Consulting, System Integration & Others
1,344

Circulation By Business & Industry

Chemical
13,367
Food & Kindred Products
9,739
Engineering, Consulting & Related Services
6,671
Utilities (Including Gas, Power Gen, Water & Wastewater)
1,663
Rubber & Misc Plastic Products
1,077
Paper & Allied Products
986
Fabricated Metal Products
931
Aerospace, Automotive, Other Transportation
804
Primary Metal Products
539
Semi-Conductor, Electrical & Electronic Equipment
268
Others Allied to the Industry
54

Flow Control® Readers Take Action

  • 65% of subscribers have read 3 out of 4 issues.

  • 3 out of 4 readers took an action as a result of seeing ads in Flow Control.

  • 92% of Flow Control readers are involved with the purchase of products/services.

  • Flow Control influences purchase decisions. Subscribers rank magazine articles and resource guides as the #1 and #3, respectively, most important sources of information when purchasing products/services.

Sources: BPA Statement June 2017, Google Analytics, Readex Research – May 2016

Socially Engaged

Flow Control has the largest social footprint among our competitive set. In Fact, Flow Control is driving more traffic to its website via social media than any competitor title.

Facebook

Twitter

Social Audience

Source: Social

0,170
0,720
0,890
0.1%

Pumps & Systems

4,451

6,386

10,837

1.7%

Control

1,496

8,533

10,029

3.7%

Valve World

2,235

3,739

5,974

0.0%

Water & Wastes Digest

934

2,255

3,189

2.9%

Valve Magazine

615

1,777

2,392

0.0%

Sources: Alexa, Data Pulled 7/31; Facebook; Twitter

Flow Control® Drives Engagement and
Influences Purchase Decisions

Top Five Actions Taken as a Result of Seeing an Ad in Flow Control:

  1. Visited advertiser’s website
  2. Passed ad along to others
  3. Discussed ad with others
  4. Filed ad for future reference
  5. Recommended a product/service

Source: Readex Research, May 2016 Study