Top Editors in the Carwash Industry

Rich DiPaolo

Group Editorial Director / Editor in Chief

Rich has more than 15 years of experience writing and researching for a variety of industries, including facility maintenance, water treatment and professional carwashing. He has attended SEO workshops and maintains a portfolio of hundreds of published technical and business content across different formats.

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Meagan Kusek

Assistant Editor

Meagan earned a BFA in Creative and Professional Writing from Converse College in addition to three minors in Studio Art, German and Chinese. She has editorial, publicity and design experience in the publishing industry.

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Christopher C. McKenna


Christopher C. McKenna of McKenna Assets LLC, is based in Redondo Beach, California. McKenna Assets is a leading international car wash consulting firm that specializes in new car wash investments, site location, analysis and return on investment feasibility studies.

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Editorial Advisory Board

Robert Andre
SONNY’S The CarWash Factory   

Steve Gaudreau
Brink Results LLC

Chris McKenna
McKenna Assets LLC

2017 Digital & Print Content Calendar

As a leading industry resource for car wash owners and operators, Professional Carwashing & Detailing and offer multiple modern ways for you to reach your target audience. See our 2017 Digital & Print Content Calendar below. Enter a search term to filter by topic, or download a printable PDF.

Print Ad Close: 12/9/16
Marketing update Water technologies Fragrances Loans & Financing 2017 equipment Menu
Print Ad Close: 1/11
Future carwashing technology Preventative maintenance Carpet & Upholstery Upgrading equipment Chemical roundup Maintenance
Customer service
Print Ad Close: 2/8
Additional profit centers IBA technology Bug removal Energy saving technologies Pre-show coverage of The Car Wash Show™ Cybersecurity
Print Ad Close: 3/3
The Car Wash Show™ 2017 Chemicals Applicators & Sprayers Incorporating c-store Bug removal Wax
Print Ad Close: 3/31
Safety & Security RFID technology Equipment parts Site selection & design Post show The Car Wash Show™ POS
Print Ad Close: 5/3
Loyalty programs with flex-serve Brushes Arches Insurance update Most Valuable Carwasher Award Loyalty programs
Print Ad Close: 5/30
Water reclaim technologies Towels and wipers Glass cleaning Safety Loyalty Programs Waterless
Ice vending
Pet washes 
Print Ad Close: 7/3
State of the economy Doors Frictionless Menu Detailing survey Quick Lube
Multi-profit centers
Print Ad Close: 8/9
Hiring for full-serve Signage Soaps Training LEDs Detailing
Mobile car care
Print Ad Close: 9/6
Insurance options Self-serve technology Wax & Protectants POS Post show NRCC review Winter prep
Print Ad Close: 10/11
How to stay competitive Dryers Lighting Maximizing chemical usage Top 50 Conveyor Carwash Chains Brushes
Print Ad Close: 11/13
2017 in review Vacuums Tunnel design Equipment upkeep Insurance Chemicals
2018 Buyers Guide
Print Ad Close: 11/7

* Free Trade Show Bonus Distribution. In the following issues:
  • February: SCWA Convention & Expo
  • April: The Car Wash Show
  • September: NRCC

2017 Digital & Print Content Calendar

As a leading industry resource for car wash owners and operators, Professional Carwashing & Detailing and offer multiple modern ways for you to reach your target audience. See our 2017 Digital & Print Content Calendar below, or download a printable PDF.

Industry Exclusives

Exhibit Product Guides

The Car Wash Show™ EPG (Ad close: 3/23/17) | Northeast Regional Carwash Convention EPG (Ad close: 8/3/17)

Stand out from the crowd, maximize your exposure and secure your booth traffic by advertising in the Exhibit Product Guides. Content highlights include a Schedule of Events, Exhibitor Listing and more. The EPG will be distributed in four ways: mailed to a select group of subscribers; delivered to our digital subscribers; placed in media booth bins at the show; and distributed from our booth at the show.


January: All wash segments (Ad close: 1/4/17) | March: Conveyor (Ad close: 4/24/17)
October: In-bay Automatic (Ad close: TBA )

Welcome Guides — Target Potential Investors

Industry research from the ICA states that 37 percent of carwash operators have less than five years of experience in the business, supporting the need for training and education. Our industry exclusive Welcome to the Industry guides are 100 percent dedicated to serving new operators. Topics of coverage include site selection, finance, equipment, chemicals, safety and more. These supplements are delivered to a targeted group of relevant subscribers that includes individuals who have confirmed that they are a potential investor and/or plan on purchasing an additional carwash site within the next 12 months. The supplements are housed on indefinitely and distributed at major industry trade shows.


Buyers Guide

2018 Buyers Guide (Print ad close: 11/18)

With a display ad in our Buyers Guide, you will receive maximum exposure, reaching 18,300 subscribers plus free bonus distribution in 2018. This comprehensive Buyers Guide will be distributed from our booths at the SCWA Convention & Expo, The Car Wash Show and NRCC. Be where your customers will see you in our 2018 Buyers Guide.


Online Directory’s Online Business Directory is the most comprehensive in the industry. As a supplier to the carwash industry, you have three options — Enhanced, Premium and Featured — for your company listing so you can be where your customers are searching. Contact us today for details on each package.