Audience Overview

Because we’re the industry’s gear authority, our audience of hard-core bowhunters rely on the gear experts of Bowhunting World for intriguing features loaded with valuable tips and tactics our faithful following can put into practice. Bowhunting World is the official magazine of the International Bowhunting Organization (IBO), which is composed of the most die-hard archery and bowhunting enthusiasts anywhere. No matter where bowhunting journeys take our readers, they stay connected to Bowhunting World.

101,635

Magazine Subscribers

435,700+

Avg Monthly Pageviews

271,700+

Avg Unique Users

66,900+

eNews Subscribers

26,700+

Facebook Fans

Looking for a copy of our audited Brand Report? Download the latest statement.

The Draw to our Bowhunting Enthusiasts

In addition to bows and arrows, top products our readers plan to purchase include:
Archery Accessories
76%
Apparel & Footwear
65%
Firearm
60%
Optics
51%
calls
45%
Knives & Tools
43%
Bowhunting World readers are avid hunters. Number of days spent hunting:
16+ Days
76%
11-15 Days
10%
6-10 Days
8%
Under 5 Days
6%
51% of Bowhunting World readers own, lease or are considering purchasing recreational property.Publisher's Data

*Sources: Google Analytics: Metrics for shared media channel GrandViewOutdoors.com – Serving Bowhunting World, Predator Xtreme, Whitetail Journal; BPA Statement June 2017; Publisher’s Own Data.