Audience Overview

As the “voice of the archery industry,” Archery Business has a dedicated audience of successful archery retailers from across the country. In fact, more than 85% of our audience directly requested Archery Business. Our proven track record of helping retailers, manufacturers and advertising partners achieve success is a direct result of our ability to deliver quality content they can count on.

11,000+

Print Subscribers

8,400+

eNews Subscribers

Archery Business® Leads the Competition in Direct Request Subscribers…

0,441
Archery Business
0,118
ArrowTrade
0,558
Insider Archery

…and Has a Higher Percentage of One Year Names

0%
Archery Business
0%
ArrowTrade
0%
Inside Archery

Looking for a copy of our audited Brand Report? Download the latest statement.

Business/Industry Breakout

Archery Pro Shops/Dealers and Specialty Retailers
59.3%
Sporting Goods Retailers
19.4%
Manufacturers of Bowhunting/Archery Products
13%
Distributors of Bowhunting/Archery Products
3.9%
Chain/Department/Discount Stores
1.5%
Others Allied to the Field
2.9%

In addition to bows and arrows, top products sold by our readers include:

Bowcases
78%
Binoculars
75%
Knives
75%
Sights
71%
Release Aids
70%
Targets
70%
Game Calls
70%
Camouflage Clothing
68%
Rangefinders
67%
Scent Eliminators
65%
Scents/Lures
65%
Decoys
63%
Boots
59%
Treestands
57%
GPS
53%

*Sources: Archery Business and Arrowtrade BPA Statement June 2016; Insider Archery BPA Statement December 2015, Publisher’s Own Data.