Audience Overview

As the “voice of the archery industry,” Archery Business has a dedicated audience of successful archery retailers from across the country. In fact, nearly 90% of our audience directly requested Archery Business. Our proven track record of helping retailers, manufacturers and advertising partners achieve success is a direct result of our ability to deliver quality content they can count on.

11,099

Magazine Subscribers

20,000+

Monthly Pageviews

9,700+

eNews Subscribers

2,270

Facebook Fans

Archery Business Leads the Competition in Direct Request Subscribers…

0,842
Archery Business
0,223
ArrowTrade
0,496
Insider Archery

…and Has a Higher Percentage of One Year Names

0%
Archery Business
0%
ArrowTrade
0%
Inside Archery

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Business/Industry Breakout

Archery Pro Shops/Dealers and Specialty Retailers
60.0%
Sporting Goods Retailers
24.4%
Manufacturers of Bowhunting/Archery Products
10%
Distributors of Bowhunting/Archery Products
3.0%
Chain/Department/Discount Stores
2.2%
Others Allied to the Field
0.4%

In addition to bows and arrows, top products sold by our readers include:*

Bowcases
76%
Binoculars
72%
Knives
72%
Sights
72%
Targets
71%
Release Aids
69%
Game Calls
68%
Rangefinders
66%
Scent Eliminators
64%
Scents/Lures
64%
Camouflage
63%
Decoys
57%
Boots
53%
Treestands
53%
GPS
48%

*Percentages based on total respondents to equipment question, Publisher’s Own Data.
SOURCES: Archery Business, Arrowtrade and Inside Archery June 2017 BPA Statements; Google Analytics; Publisher’s Own Data